Autoglym on the hunt for the ultimate car care tweet

Autoglym has launched a competition to find brief-but-brilliant car care tips on Twitter, and is offering money-can’t-buy collections of personalised premium car care products for the most inventive submissions.

To enter, Twitter users simply need to start their tweet with #AGtip, and they can enter as many times as they like.  Autoglym will gather the entries, share them with all followers of the Autoglym Twitter feed, and then notify the winners direct.

Those who tweet the best five tips will win an Autoglym Concours Collection – the most comprehensive valeting pack offered by the firm – in which each product will feature a label uniquely printed with the winner’s name.

The competition is the latest stage in Autoglym’s new social media strategy.  Followers of Autoglym’s Twitter feed (twitter.com/autoglym), Facebook page (facebook.com/autoglym) and YouTube channel (youtube.com/autoglymuk) can already keep up-to-date on news, hints and advice from the company’s technical experts.

Paul Caller, CEO of Autoglym, said: “Social media is filtering into every part of our lives.  Autoglym has embraced this trend with hints, tips and problem-solving advice on Facebook and Twitter, and with how-to videos on our YouTube channel.  We thought it was about time we encouraged those who follow our Twitter feed to share tips with our growing community of followers.

“We’re really looking forward to seeing the variety of original and out-of-the-ordinary advice the nation’s motoring enthusiasts will share with each other.  The challenge, of course, is that Twitter requires that each post has to be articulated in no more than 140 characters, so being concise is going to be key.  The best of luck to everyone who enters!”

Please note, the competition is open to UK residents only.  The winner will be announced on 29 November 2010 through Autoglym’s Twitter feed.