Russell Grant’s Video Horoscope App launches on Facebook
Russell Grant, the UK’s favourite Astrologer has partnered with Social TV company, App Play to launch an innovative Facebook Application called Russell Grant’s Video Horoscopes. The Application will deliver daily video horoscopes to his socially connected worldwide fan base.
Russell Grant’s astrology readings have an average daily audience of 6 million but this is the first time the content will be available directly to users from inside Facebook. The Application allows users to watch their daily video horoscope, seamlessly share Russell’s readings, gift friends a horoscope reading or even find out their lucky lottery numbers. The Application will offer users a choice to pay for the content via Facebook Credits or be rewarded with free content through sharing and recommending the application to friends in their social network.
Kevin Parker, International Sales & Marketing Director at russellgrant.com said: “Our business continues to innovate and evolve to meet the changing needs and demands of our interactive audience. Whilst we enjoy a huge volume of visitors every day, we realise the ever changing environment in terms of social media and how we further create a long term and valued relationship with our new and existing users. We remain the only UK business offering high quality horoscope content across all media platforms with further plans to innovate as technology develops new platforms. I was particularly impressed with App Play’s existing projects within Social Media, so it was an obvious decision to partner with their forward thinking team”
Henry Bennett, MD at App Play said: “Russell Grant’s horoscopes have huge traction across traditional media and the web, so we are delighted that he has chosen to work with App Play, and our Social TV platform PART.NR, to deliver his content on Facebook to a new connected audience. Horoscope readings on Facebook is already an established market with millions of users accessing content daily, however, Russell Grant will be the first Astrology personality to broadcast his horoscopes on Facebook, delivering a true social experience.”
Russell Grant’s Daily Video Horoscope App is powered by App Play’s innovative PART.NR Social TV platform, which is a fully customisable white label platform allowing broadcasters and other media publishers to quickly deliver Social TV apps on social networks and mobile devices.
For more information on Russell Grant visit russellgrant.com or for more details on the Russell Grant Horoscopes Application visit part.nr.