Fashion Trends

One of the hottest swimwear collections for 2008 is now available from BeCheeky.com, with an accompanying Swimwear Guide to help you find the most flattering styles to suit your body shape.

Melt London is a coveted London-based label with much press acclaim. Melt London is back with a fresh new spring summer 2008 collection, inspired by the modern urban traveler and providing a light weight, feminine and truly inspired capsule wardrobe. Using garment dyed cotton – fashion and convenience have been considered since the more you wash the garments, the softer and more vintage-looking they become giving the customer a timeless range of desirable items.

Grays is home to some of London’s best kept vintage fashion secrets. Located in the heart of the West End, moments from Bond Street and seconds from Oxford Street – Grays is a treasure trove for vintage finds. Housed in an opulent silk and velvet-lined boudoir, Vintage Modes brings together four leading vintage fashion dealers - making Grays an essential stop for vintage fashion lovers.

Urban safari chic is set to be huge this season. A perennial spring/summer trend of understated simplicity and classic style, the look is wearable for all. Cotton Traders’ safari inspired pieces are perfect for everyday wear and holidays, offering a feminine way to introduce safari into your wardrobe this season. Kick off your urban safari with the Beaded Crinkle Kaftan (£24.99), just the thing for covering up during the warmer months.

NOI wear is the brainchild of British art sensation Stuart Semple. Following in the footsteps of Pharrell Williams’ Billionaire Boys Club and Rocawear from Jay-Z, Semple has called on the talents of Danny Sangra and leading East London design maverick, Myk Goldtooth to create a new offering of high end graphic based streetwear, set to take East London’s new fashion aesthetic worldwide.

Whether it’s a Paris Hilton one shoulder number to dazzle the night away in or a Claudia multi-tiered dress to ra-ra ‘til dawn in, Goddiva is one of the fastest off-the-mark fashion houses to be found. See it on an A Lister one day and it could almost be in your wardrobe the next – and for a fraction of the price.

The summer holiday, a time of year women both look forward to and dread. A week or two away from the office, a glowing tan to show off on return, but one thing stands in their way, bearing those bits we have been hiding all year!

Added extras always make us smile and Fee G have included some gorgeous additions to their stunning collection for Spring/Summer. Embroidery can really liven up an outfit and Fee G are masters at creating sophisticated styles draped in elegance.

The latest Aftershock Spring Summer ’08 Collection is a fresh and vibrant blend of riotous floral colours of a mid-summer garden and the seductive femininity epitomised in late 1960s movies.

Irish designer, Fee G, paves the way to a bright, colourful summer with bold prints at the forefront of the new collection. Monochrome with splashes of red create a dramatic look to make this gorgeous wrap dress an essential for any girl’s wardrobe.