Women's Fashion

This season denim is seen in many guises, from candy colours and brights to wide leg 70s style. So if you had the option of wearing a pair of jeans that were on trend, flattened your tum, lifted your rear and slimmed your hips, would you take it? Tummy Tuck Jeans by Not Your Daughters Jeans are designed for real women with real curves. The exclusive hidden criss-cross tummy tuck panel flattens your stomach, lifts your bottom and instantly shrinks you by at least one dress size.

To celebrate World Fair Trade Day (WFTD) on 10th May, Bora Aksu has designed a limited edition range of dresses for People Tree, the Fair Trade fashion pioneers. To be sold exclusively through asos.com the three dresses have been designed to encompass this years WFTD theme of Fair Trade and Ecology through the use of natural materials, dyes and hand production.

Luxury cashmere brand, Degrees Of Freedom have swept buyers away with international stores from London to Latvia clamouring for the uber-glam Autumn/Winter collection. In fact, the company has defied their competitors and the credit crunch by returning a massive growth of 820% on the past seasons inaugural sales.

Coming off the heels of London Fashion Week, Laurance Rassin’s silk wovens, cotton, fine wool; cashmere and intarsia knitwear collection of wearable art jet off to Palm Beach Fashion Week. There his collection commands a strikingly bold, unmistakably original colour palette showing next to Escada.

Your first port of call for the perfect pair of jeans, ilovejeans.com, continue their campaign for denim perfection with a selection of jeans, always on trend but also always making you feel great about your shape! This season sees the introduction of Del Forte Denim from LA. Designed for the eco-chic woman, the line is produced with 100 percent organic cotton. The brand is committed to using green products and services whenever possible and cater for women whom appreciate fashion-with-a-conscience, who care about what they wear and how it is made.

Red Hot Ruby is a new online boutique and clothing label selling its own ethically produced t-shirt designs for boys and girls. Based in Brighton, East Sussex, the designs encapsulate the fun, kitsch appeal of the good old British seaside with a little bit of 1950s Americana thrown in for good measure.

Jessica Alba showed us how to do glamorous maternity by wearing an Isabella Oliver Audrey Dress in Caviar Black to her babyshower on Sunday at the Ever After Teahouse in Studio City, California. Initially launched in London in 2003 and in the US in 2005, Isabella Oliver designer maternity wear provides chic maternity clothing for pregnant women who won’t compromise their sense of style.

Georgina Harley-Smith’s amazing new Spring/Summer 2008 collection was a hit during September’s London Fashion Week, in which a crowd of fashionistas were treated to a show of bold and beautiful clothes that truly accentuate the body. In this collection Georgina has combined influences from the old school late 80s and early 90s ‘soul’ zeitgeist with her glamorous signature style.

Fashion designer Marian Wigger was inspired by the ‘comfort culture’ of the Italian Riviera for the Spring Summer ’08 collection. Femininity and comfort are the two all over key elements for the Zenggi line.

Sure, adding an array of maternity wear to the haute couture mix now means tent dresses with big pink bows are, thankfully, a thing of the past. But, Hollywood’s hottest pregnant ladies aren’t boxing themselves in to strictly bump-specific attire — and when it comes to soft cashmere, there’s no need.