Honda News

The Scottish National Blood Transfusion Service (SNBTS) has given its emergency fleet a power boost in the form of two Honda CR-Vs that will soon be delivering blood to patients all over Scotland.

Sales of hybrid cars in the UK have doubled in the last 12 months – making cleaner cars the fastest growing sector in the industry. Year to date results for the hybrid market show an increase in sales from 3,117 to 6,568 cars – or 111 per cent.

Honda (UK) has announced an impressive 26 per cent increase in fleet sales over the first three months of this year, helped by the resurgence of Accord in the sector. Corporate sales of Honda’s premium saloon are up by 68 per cent to 2,202 units.

Europe’s largest ever gathering of Honda NSX supercars stole the limelight at last weekend’s JapFest show at Castle Combe.

Honda’s manufacturing operation in Swindon is on track with its planned expansion to full capacity. By the end of this year, the UK operation will be producing cars at a rate of 250,000 per annum. An extra 700 associates are being recruited, which will bring the total workforce at Swindon to 5,000.

Honda’s popular customer magazine – dream – has launched a fully interactive, online version called dream online. The online version means even more Honda owners will have access to the magazine, which is sent direct to their email inbox.

For the second year running Honda has achieved second place overall in the J.D. Power Survey, scoring highly across all four categories - vehicle quality and reliability, vehicle appeal, service satisfaction and ownership costs.

Honda’s new integrated advertising campaign breaks nationwide on Monday 7 May, to support the recent launch of its best-selling hot hatch, the Civic Type R.

Honda (UK) has launched a new recruitment programme to help its dealers target, identify and assess the best technicians, sales staff and managers.

For the first time ever, Honda (UK) has sold over 100,000 cars in a year – an achievement that illustrates the considerable growth of the company over the past two decades.