Seat News

Not content with a record market share in 2006, SEAT has just notched up its most successful half-year result to date, with a 1.41% share of the UK new car market. That equates to 17,839 cars registered up to the end of June – over 1,000 more than in the same period last year.

Seat is bringing a welcome dose of Spanish sunshine to a washout British summer, thanks to a sizzling array of special offers.

A Lithuanian catwalk queen is proving she’s also a model saleswoman, after joining the team at a SEAT car dealership.

SEAT will become the Official Global Partner of the thrilling Red Bull Air Race, starting from the next race this year in Istanbul on 2nd June. The Red Bull Air Race is an exhilarating competition in which the world’s most talented pilots challenge each other in a contest based on speed, precision and skill.

Seat’s intention to continue its growth and offer ‘auto emoción’ in yet more market sectors has been demonstrated once again, with the announcement that it will produce two new models in the B-segment.

Seat has released the first pictures and details of the rugged new Altea freetrack, which will make its world debut at the Barcelona Motor Show on 7th June.

Seat is turning its attention to the silver screen this summer, as it sponsors the inaugural Ibiza and Formentera International Film Festival, which runs from 29th May to 7th June.

Watch out silver – buyers are going back to black! Last year, ubiquitous silver lost some of its sheen with new car buyers, while black jumped from third to second most popular colour choice. Riding on the crest of this enthusiastic wave for arguably the coolest paint option, SEAT has launched a menacing new version of its Toledo, available in one colour only. And it’s not silver.

Seat is continuing to increase its UK sales, with a fantastic first quarter performance sustaining the momentum of 2006. Last year, the Spanish brand’s sales increased from 28,431 (in 2005) to 32,839, in a market down by 3.9%.

Seat injected a big dose of ‘auto emoción’ into the Geneva Motor Show this week when pop songstress Shakira made an appearance on the Spanish car maker’s stand, along with Erich Schmitt, President of SEAT S.A. The rest of the show practically emptied as a huge crowd assembled around the SEAT stand.

Seat is tantalising those visiting its Geneva Motor Show stand this year with a dramatic concept that points the way to a future production car: the Altea Freetrack Prototype. Far from being a mere styling exercise for the Technical Centre in Martorell, the concept gives a preview of the design and technological innovations of the Altea Freetrack, destined to arrive in the near future.

Seat Dealers across the UK are getting ready this weekend to welcome the brand’s most powerful production car to date, as the exciting new Leon Cupra goes on sale from Friday 2nd March.

Glamorous ‘Hips-Don’t-Lie’ pop star, Shakira, has helped SEAT design a unique Leon Cupra as a competition prize, in order to raise money for her own charity.

The new SEAT Altea XL has touched down in UK showrooms, offering vast luggage space (the largest in its class, in fact), superb value and typically sporty SEAT dynamics.

SEAT returns to Autosport International this week in style, with a lively stand that will show off both its sporty road cars and its racing Leons. In addition, the highly anticipated driver line-up for this year’s SEAT BTCC team will be made public.