The Beatles story reveals £500,000 deal with Alliance & Leicester

The Beatles Story, one of Liverpool’s premier tourist attractions, has announced that it has secured funding from Alliance & Leicester Commercial Bank in a £500,000 deal.

The deal relates to the Beatles Story’s recently announced expansion plans which will see the world famous visitor attraction more than double in size.

The expansion, which will greatly enhance Liverpool’s tourist appeal, is expected to open in time for European Capital of Culture 2008.

Following on from two years of record growth in visitor numbers, the Beatles Story now anticipates significantly greater growth in the next few years. Much of this will be driven by the 2008 celebrations and the opening of Liverpool’s Arena and Conference Centre, the Liverpool 1 shopping centre and many new hotels, as well as a tremendous number of new direct flights into Liverpool’s John Lennon airport and the opening of the Cruise Liner Terminal.

Jerry Goldman, Managing Director of the Beatles Story, said: “We are extremely impressed with Alliance & Leicester Commercial Bank’s positive approach to supporting the growth of our business. This type of support is vital to the future of Liverpool’s tourism sector. Our ongoing relationship with Alliance & Leicester Commercial Bank will reap rewards for the business and visitors alike.”

Paul Norman, Senior Business Banking Manager at Alliance & Leicester Commercial Bank’s Merseyside Business Centre, said: “This deal will enable The Beatles Story to realise its true potential by developing the attraction and adding new themed rooms and facilities. The expansion will significantly increase The Beatles Story’s ability to accommodate its soaring visitor numbers and cement its position as one of the regions top tourist attractions.”

As the world’s only Beatles themed visitor attraction, and given its location in the home city of The Fab Four, The Beatles Story is big business and one of the region’s top business success stories. The addition of extra themed rooms, a café, interactive children’s area and specifically designed audio tour for children, will help to further develop the family and school trip market as well as keeping the attraction fresh to appeal to repeat visitors.