Personal Finance Society partners with Beat the Pensions Crisis

The Personal Finance Society (PFS) has announced its partnership with Beat the Pensions Crisis, a new enterprise that empowers consumers to improve their retirement finances through clear guidance and practical actions.

Beat the Pensions Crisis helps consumers take control of their pensions; cutting through the jargon and information overload that create a barrier to activity. Practical guidance is given on pensions topics from tax relief and annuities through to how to deal with divorce. Brian Wood and Claire Brinn, chief executive and director of Telos Solutions respectively, co-author the Beat the Pensions Crisis website and book.

The PFS, as the UK's professional body for financial advisers, will be regular contributors to the Beat the Pensions Crisis web and blog site (thepensionscrisis.com) and will enable consumers to search for professional, trusted financial advisers via its consumer facing adviser search engine findanadviser.org.

Fay Goddard, chief executive of the PFS, said: "We are delighted to be able to support the Beat the Pensions Crisis campaign. Consumers are understandably confused as to how best to prepare for their retirement and this can manifest itself in putting off key decisions until it is too late. It is important that the industry as a whole seeks new ways to engage consumers and I believe this partnership with the PFS will be highly beneficial in helping people take control of their financial futures."

The campaign is about getting consumers to take action and seeking professional financial advice will be essential for many. The advisers listed on findanadviser.org are not only qualified, but adhere to a respected code of ethics and commit to an ongoing programme of professional development. Consumers can also select a Chartered Financial Planner, an adviser who demonstrates the highest level of professional achievement and who is associated with the highest levels of trust by consumers.

Brian Wood, co-author of Beat the Pension Crisis, said: "We're huge advocates of professional financial advice and see a great deal of synergy between consumers using Beat the Pension Crisis, to find out which questions to ask, and PFS members offering high quality advice. Beat the Pensions Crisis aims to build a community of people united by a real desire to take control of their own retirements and improve them. In building a catalyst for consumer activity it makes absolute sense to give consumers access to the PFS's highly qualified advisers to help them tackle their own pensions crisis."