Mobil 1 gets you up close and personal with Grand Prix racing

With a new driver, Sergio Perez, joining 2009 FIA Formula 1 World Drivers’ Champion, Jenson Button, at the wheel of the Vodafone McLaren Mercedes MP4-28 this season, the team behind Mobil 1 synthetic motor oil is launching ‘Get Personal’ – a competition that gives motorsports fans the chance to join the drivers in a virtual cockpit.

Entrants are encouraged to register at mobil1.com/getpersonal, where they can create their own personalised video that takes them behind the scenes and virtually transforms them into a test driver. One lucky grand prize winner will get up close and personal with the Mobil 1 and Vodafone McLaren Mercedes teams at the 2013 Formula 1 United States Grand Prix.

Along with a tour of the pit lane, the grand prize winner will have the opportunity to sit side-by-side with Mobil 1 technicians as they analyse the oil and fuel used on track.

A selection of British runners-up will receive exclusive personalised merchandise, including actual componentry from inside the racecar.

“We are always looking for  new ways to help motorsports fans get closer to the action and to learn more about the key strategies and technologies that help teams get to the top of the podium,” said Dan McGoldrick, Field Marketing UK, Nordic and Benelux for ExxonMobil Lubricants & Specialities. “With the Mobil 1 “Get Personal” competition we are able to leverage the long-term technology partnership between ExxonMobil and Vodafone McLaren Mercedes, and provide fans with a unique experience and insider access to one of Grand Prix racing’s most popular teams.”

The 2013 Grand Prix Racing season marks the 19th year of the Technology Partnership between ExxonMobil and Vodafone McLaren Mercedes.   The team behind Mobil 1 technology is trackside at every race, delivering high performance lubricants, race formulation fuel and technical engineering support to the Vodafone McLaren Mercedes team. 

Go to mobil1.com/getpersonal for further information, to enter the competition, and to create and share your own personalised video. Visitors will also find unique, motorsport-themed insights from the team behind Mobil 1.

Ask your mechanic or look for the Mobil 1 range at leading retailers and auto parts stores. For more information about Mobil 1, go to mobil1.co.uk.