Adara joins Facebook Ad Exchange

Adara, a global leader in big data and in helping marketers connect with targeted traveller audiences, has announced that it is a participant in Facebook Exchange, a real-time bidding solution for advertising on the world’s largest social network. 

In joining the Exchange, Adara allows consumer brands to connect with travellers on Facebook to deliver highly relevant advertising to them in a timely way.  Advertisers using Adara’s proprietary marketing platform are able to precisely target travellers using Facebook, based on their recent travel search and booking activities.

Adara receives real-time search and booking data directly from 45 of the world’s leading airlines, hotel and travel distribution companies.  Adara is the first company to make available such a massive volume of rich, pure travel data to marketers for smarter targeting decisions in digital ad campaigns across web, mobile and social media platforms.

“We’re excited to participate in Facebook Exchange,” said Layton Han, Adara’s CEO.  “Advertisers on Facebook are now able to leverage this type of robust, first-party data to reach the right travellers with the right message at the right time.”  

Adara’s powerful, data-driven technology has a track record of delivering high conversion rates on digital ads aimed at travel audiences, while creating a more useful advertising experience for travellers. For example, a hotel chain or rental car company can serve ads about their Hawaii properties or rental car rates to people on Facebook who searched airfares to Honolulu. Or, a mobile communications provider could advertise international service packages to travellers on Facebook who booked flights overseas.

Facebook controls 25 percent of the display ad inventory on the Internet, according to comScore.  

“Marketers need to maximize the efficiency of their ad spend,” Han said.  “By combining Facebook’s enormous reach with Adara’s unrivalled volume of high-quality data and our proprietary, precision-targeting technology, Adara is breaking new ground for consumer brands seeking to reach travellers who are interested in their products and services.”