TAP & Dom Pedro Hotels establish partnership deal

TAP and Dom Pedro Hotels have signed a partnership that allows the 800 thousand members of the TAP Victoria Program to earn miles for each stay at any hotel in the Dom Pedro Hotel Group in Lisbon, Madeira and along the Algarve coast.

TAP Victoria Program members staying at a Dom Pedro hotel from now on will have the opportunity to earn 2 Bonus Miles for each Euro they spend and 4 Bonus Miles per entry fee at the SPA’s or restaurants in this hotel group. Dom Pedro Hotels currently include a total of seven hotels (of three, four and five stars) in Lisbon, Madeira and along the Algarve coast, and offers a wide range of products and new services such as the Aquae SPA in Lisbon and the Algarve and upgrade to five stars at the Dom Pedro Golf Resort in Vilamoura.

The new agreement also has the advantage of widening on a world scale the partnership between TAP and Dom Pedro Hotels currently in the process of expanding to Brazil with the construction of the Dom Pedro Laguna hotel the first five-star hotel in one of the largest tourism projects in Latin America, the "Aquiraz-Golf & Beach Villas” located 30Km from the city of Fortaleza.

“With the partnership with Dom Pedro Hotels, TAP is associated with a group with proven experience in the hotel market in Portugal, whose quality of service stands out both in business and leisure areas. In addition to this, TAP continues expanding the vast range of benefits on offer to its Victoria Program members with diversified and selective investment in strong partnerships within the domestic market as well as accompanying the successful internationalization of TAP as one of the largest Portuguese export companies", pointed out Luis Monteiro, Director of Marketing at TAP.

For Pedro Ribeiro, Commercial & Marketing Director of the Dom Pedro Hotel Group, “This partnership envisages the development of the commercial policy of the Dom Pedro Group based on the differentiation and fidelization of its customers. This agreement with a partner of the importance of TAP further strengthens the existing ties between the two companies and contributes to the increased international visibility of the Dom Pedro Hotels, also enabling TAP to have yet another prestigious partner in its Victoria Program”.

The partnership that has just started up will be accompanied by a special launch campaign over the coming months that forecasts the doubling of miles allocated in hotel stays, Aquae SPA’s and restaurants.