The finest rump in the UK

The East London Steak Co. is a new online delivery concept launched by acclaimed chef Richard Turner and butcher James George. This new venture offers the finest naturally reared beef from selected rare breeds to customers within the M25 area.

The East London Steak Co. source the highest quality beef from British farms. Every animal is hand-picked and selected using strict criteria, which ensures all cattle are grass fed, have been traditionally farmed and reared in an environment which meets the highest standards of welfare.

The East London Steak Co. only use five main rare breeds of beef, including Dexter, Galloway, Longhorn, Shorthorn. The beef is dry-aged on the bone for a minimum of 28 days or longer on request. The dry ageing is an important part of the process, as it matures the beef creating a greater concentration and strength of both the flavour and taste.

The company prides itself on giving a bespoke service to its customer by cutting each steak to their exact specifications, which is then hand-wrapped, boxed and delivered within 24-hours. Every order has an accompanying provenance card, outlining the breed, the exact farm location and the butcher who cut it.

Richard Turner, director of the East London Steak Co. is a restaurateur and chef who has worked with renowned chefs including Michel Roux Jnr, Pierre Koffman and Marco Pierre White.  James George, also director at the company, has worked as a butcher for over 10 years; their professional background brings a unique partnership to the business, as they both understand first-hand the necessary components needed to enhance the quality and taste of the beef.

Richard Turner says: “there is a huge demand for high-end beef, consumers are extremely quality aware and like to know where their meat is from and how it is reared, and one thing’s for sure, great beef only comes from cattle that have been well bred and well looked after.”

James George added: “We’re dedicated to fulfil our customer’s requirements by offering much more than a delivery service. We feel it’s our duty to champion quality meat, not only because of our respect for the British farming industry but also because the consumer wants it.”

The East London Steak Co. offers a range of selection boxes that include a choice of seasonal based cuts. A growing variety of wine, beers and condiments including dripping and preserved bone marrow are also available making the ideal accompaniment for their unrivalled steaks.

For more information, visit: eastlondonsteak.co.uk