Cadbury provides exclusive first look at new TV show

Team GB 2012 contenders Rebecca Adlington, track and field athlete Richard Whitehead, BMX rider Shanaze Reade, kayak sprinter Tim Brabants and ParalympicsGB wheelchair rugby player Mandip Sehmi have created a trailer to launch Minute To Win It, another new game from Cadbury Spots v Stripes.

The trailer provides an exclusive first look at a series of fun and whacky minute-long games which challenge people of all ages and walks of life to play more in the run up to London 2012.

The new eight-part series, in association with Cadbury Spots v Stripes, sees two popular TV hosts captain groups of friends as they compete head-to-head in hilarious and bonkers 60-second challenges using everyday household objects.

The series consists of games including “Nose Dive” where contestants must transfer as many cotton wool balls using just their nose and Vaseline, and “Duckathlon” where contestants launch as many ducks as possible in a minute into a paddling pool behind them using just their mouths.

London 2012 contender Rebecca Adlington, who is Great Britain’s most successful Olympic swimmer in 100 years, said of the Cadbury Spots v Stripes Minute To Win It games “I had a lot of fun making the film and trying to conquer the minute-long challenges – they are a lot harder than they look! I’m really looking forward to seeing the show on TV.”

As the next installment of the Cadbury Spots v Stripes’ campaign, the TV show is the culmination of minute-long games taking place throughout the festival season, various events and play-at-home games packs downloadable via spotsvstripes.com.

The brand new show Minute To Win It, in association with Cadbury Spots v Stripes will air in the autumn on ITV2.

Cadbury Spots v Stripes is the biggest, longest, most fun game ever, created by Cadbury to celebrate being the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games.

Watch the trailer here: youtube.com/watch?v=a3rEy8dQFF8