Fashion Trends

H&M's designers have created a beautiful collection with Marimekko's popular patterns from the 1950s, 1960s and 1970s for the summer 2008. The collection of some 50 products will be sold in H&M's stores on all 28 markets from April 2008.

Skinny, boot cut, designer or simply supermarket own, jeans have clearly got the fashion market sown up, as they continue to enjoy unbridled sales success. Latest research from Mintel shows that this year, a staggering three pairs of jeans will be sold every second of every day in Britain alone. Jeans have clearly come a long way since their workwear roots and are now a well established wardrobe staple.

The no 1 fashion crime for the summer season has to be VBS – Visible Bra Straps; with not just the average British woman committing the crime but many celebs too! It is a problem that we have battled for years ever since the introduction of shoe lace and bandeau tops which never seem to go out of fashion

It's official, British women's boobs are growing to new proportions. Tica London, the city's most central swimwear boutique, has seen a rapid growth of sales in larger sizes over the past 12 months. And to cater for demand, directors Jenny Powles and Emma McLaughlin are in talks with their Brazilian suppliers to find out if they can manufacture larger sizes.

When it comes to fashion, many wish they could kit themselves out with the wave of a magic wand or the click of their fingers, but it turns out that today all it takes is the push of a button.

E-co Clothing, the UK’s new face of eco-fashion has launched its spring and summer organic clothes range. Far from the old grainy hemp T-shirts and tie-dyed kaftans typically associated with organic clothes, E-co Clothing’s range has been designed to appeal to 25-plus men and women who care about the planet, but don't want to sacrifice style. Instead think stylish suits, shirts, trousers and knitwear for the office and jeans to take you through the weekend.

COS is the newest fashion concept to land in London's shopping heartland, with a sleek William Russell designed Regent Street flagship, which opened its pristine doors on 16 March. COS is the progeny of H&M that merges high fashion attributes (meticulous fabrics, finish and fit) with ground level pricing; creating inspirational design that's financially accessible.

This spring collection from H&M introduces a desirable fashion range for women, teens, children and babies. The clothing line, featuring organically grown cotton, will be available in selected stores in all H&M markets from March 2007.

Just as fashion was beginning to look forwards, designers are taking another look back in time. This season, it’s 50s, 60s and 70s nostalgia that inspire, which means cleaner and more refined lines, smart looks and plenty of great fashion pieces.

LG Electronics, a worldwide technology leader in mobile communications, and Prada, one of the world’s leading brands in the luxury goods industry, have today announced an exclusive partnership to develop an innovative and iconic mobile phone. The first Prada telephone by LG will combine high-end technology with avant-garde design offering the best in both style and performance.