BMW News
BMW has teamed up with Google, the world’s most frequented internet portal, to offer a unique function on its cars.
BMW has been honoured with the ‘Green award’ by CAR magazine in its annual Car of the Year awards.
An innovative fuel system has been introduced to stop some of the 150,000 cases of mis-fuelling in the UK that occur every year. The device, called Incorrect Fuelling Protection System (IFPS), is now fitted as standard to all diesel-powered BMW cars.
As part of the company’s strategic realignment, the BMW Group will create two new divisions as of October 1, 2007. The new division Corporate and Brand Development, will be headed by our former director of corporate planning, Dr Friedrich Eichiner.
The BMW Group has set course for a successful future with its strategic realignment. “We will consistently align the BMW Group to achieve profitability and increase value over the long term,” said Norbert Reithofer, Chairman of the Board of Management of BMW AG, on Thursday when he presented the new corporate strategy in Munich.
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