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Brits snub staycations and head for sunnier shores

1st June 2012 Print

On the Beach, UK online travel agent has witnessed a massive increase in bookings of overseas’ summer holidays with Spain leading the way, suggesting that once again domestic holidays have been left behind as Brits pack their bags and escape to warmer climes.

As the UK plunges back into another recession, true British grit has prevailed and nothing can stop holidaymakers from jetting off to enjoy their well-deserved summer holidays.

Spain and its neighbouring sun kissed islands are proving most popular for British holidaymakers this summer with its famous family friendly resorts and great value for money. Tenerife has topped the charts with a year on year boost in bookings of 60% making it the nations favourite destination in 2012; followed closely by Majorca and Costa del Sol both of which have experienced a year on year increase of more than 90%.

Following a difficult couple of years, hoteliers in Greece have slashed prices by an average of 15% in an attempt to help drive the country’s economy; this coupled with the weak Euro has led to bookings soaring by 55%, making 2012 the opportune year to enjoy the white beaches and crystal waters of the Greek Islands.

Holidays to Egypt have also decreased in price by an average of 20% compared to 2011, in an attempt to rival the Spanish hoteliers and attract the all-important British holidaymaker; making the popular Red Sea resorts ever more desirable, resulting in a year on year bookings increase of more than 70% in 2012.

Alistair Daly, Marketing Director at On the Beach said, “With Britain focusing on the Queens Jubilee and the Olympics the UK will be saturated with tourists. Our booking data shows that Brits have chosen to avoid these crowds and take advantage of the reduction on family holidays to many of the nations’ favourite destinations and guarantee themselves their share of the sun. It is evident that for now, staycations have taken a back seat in 2012.”

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