Pimm’s rewards summer shindigs with Pimm’s O’Clock app

WHAT HO, lovers of summer time, the season is in full swing in all its British glory. The nation is stepping out in socks and sandals, BBQ tongs thrust in the air, determined to embrace this summer’s festivities whatever the dastardly forecast throws at us.

As part of its commitment to making summer 2012 sizzle like no other, the makers of Pimm’s have launched a spankingly new Pimm’s O’Clock app. The app (FREE, from iTunes), a veritable pocket PA, incentivises you to host summer shindigs with your chums.

What’s more, this summer, parties mean prizes, so the more get-togethers you have, the greater the spoils. It couldn’t be easier to reap the rewards, simply use the Pimm’s O’Clock app to invite four or more friends via Facebook to your gathering.

Hosts-with-the-most can earn up to 30 per cent off purchases from the Pimm’s e-store, which is chock-a-block with summery goodies. From bunting to picnic blankets, brollies and deckchairs, the Pimm’s e-store is full of kit for all your summer celebrations.

By RSVPing, as manners dictate any discerning guest should, friends attending also receive a reward. Whether it’s money off a jug of Pimm’s at participating pubs or a discount on a bottle of Pimm’s at the supermarket.

So, with a whole host of exciting events coming up this summer and jolly rewards to be claimed, there’s every excuse to gather your nearest and dearest and declare it “Pimm’s O’Clock!”