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Hyatt Key West’s new organic spa product line

31st July 2012 Print
Hyatt Key West

Hyatt Key West Resort and Spa proudly announces the introduction of its new organic spa product line, Primavera. Used exclusively at the resort’s Jala Spa, which was recently named one of the top 100 resort spas in the U.S. mainland by Condé Nast Traveler, Primavera sources more than 125 plant ingredients from a worldwide community of 18 organic farms.

The new product line perfectly complements Hyatt Key West’s resort-wide commitment to sustainability and Hyatt’s global corporate responsibility platform, Hyatt Thrive. As a part of Hyatt Thrive, the resort also recently announced its participation in a new global food and beverage philosophy, Food. Thoughtfully Sourced. Carefully Served., changing the resort’s food and beverage planning on all levels while focusing on three distinct pillars: healthy people, healthy planet and healthy communities.

“We are excited to introduce an organic product line at our already award-winning spa,” said General Manager Lin Schatz. “With this new product launch, we are strengthening our commitment and furthering our efforts to supporting the health of our guests, planet and local community. Best of all, our spa patrons will continue to receive the unparalleled level of service and attention to detail that has made our intimate spa world-renowned.”

Jala Spa, meaning “water” in Sanskrit, breaks down treatments to a science. The spa blends natural delights of the local culture with the science of wellness and the healing waters of tradition. The spa offers full immersion of natural elements essential to maintaining and achieving optimal well-being and giving the appeal of a natural beach glow.

Primavera has the highest amount of infused organic ingredients available compared to any other product line. The line is certified by NaTrue, an international non-profit association that is determined to eliminate faulty natural-certified products and is recognized as a label that represents quality and transparency in organic products. Primavera is 95 percent organic making it a completely natural and an “in-the-raw” product line.

Driven by the desire to achieve one with nature, Primavera is separated into three lines of products:

Face Care: A revitalizing product line whose goal is to achieve complete rejuvenation with nature’s purest elements. The twelve facial products buff, scrub, cleanse, tighten and moisturize the skin. This product line targets sun spots, aging, dry skin and damaged skin by taking the purest form of ingredients and turning them into products that penetrate deep into the skin levels.

Body Care: Primavera offers two lines for body care: a restoring line and a cleansing line. Each line contains four products of body oil, body wash, body scrub and bath oil that will leave skin glowing.

Home Products: Four lines of home products are offered so that buyers can bring the spa atmosphere home. Buyers can choose indulging, calming, refreshing or uplifting house spray.

For more information, visit keywest.hyatt.com/hyatt/pure/spas/about/features.jsp.

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Hyatt Key West