Would the real David Bailey please stand up
With London born photographer David Bailey being voted the nation’s most inspiring photographer, Samsung has joined up with the man himself to hunt down 250 real life David Baileys. Whether it’s Dave (Bailey) in accounts, or Mr D. Bailey who runs the corner shop, Samsung is looking to show that there has been a revolution in photography – no longer just something trained professionals can enjoy. Samsung is leading the way by literally turning us all into David Baileys.
Having commissioned research to find out more about the nation’s photography habits, it’s clear that whilst interest in photography has grown with over half (53%) of adults now taking photos once a week or more, we are still unsure how to get that great shot. This research has helped shape Samsung’s search for David Bailey’s and show everyone that with the right camera photography can be easy, and who better to provide inspiration than the master himself, photographer David Bailey.
All the Gear and No Idea
Getting a decent shot is more difficult than it looks with 42% of Brits being disappointed with at least half of the pictures they have taken at milestone events. From the blurry shot of your child’s first steps to the first dance shot being completely pitch black, the images we hope will capture the moment for a lifetime often let us down. Over a quarter (30%) of people stated that weddings were the most important event to take good snaps at, topping other life events like having a child.
Part of the problem seems to be that we’re overwhelmed by the range of technology available and are unsure of how to put it to good use, with more than one in five (21%) admitting they have problems with using their cameras and the lens.
Social show offs – the rise on the online photo gallery
29% of those asked admit that the rise of Facebook and celebs uploading pictures to Twitter has encouraged them to take more photos, with one in ten (16%) admitting they feel under pressure to upload snaps to Facebook in order to look interesting and exciting to their friends.
The average number of photos we have on Facebook is 223 with women leading the way in putting snaps straight up to Facebook (23%) and men being more likely to store them on their computer (59%).
Public Paparazzi
The Queen is firmly still head of state, with more than one in ten (15%) of Brits wanting to get their own snap of the Queen, beating the likes of David Beckham and Gary Barlow and the nation’s sweetheart, Kate Middleton.
Nick White, Head of Digital Imaging, Samsung Electronics UK and Ireland, said “We’re committed to developing cameras that are easy to use and deliver great results every time. Our collaboration with David Bailey is an excellent way to help democratise great photography and show that with the Samsung NX range of cameras you don’t have to be the David Bailey to get professional standard shots.”
David Bailey said, “Cameras used by people every day are becoming more and more advanced, this technology can be confusing but also gives us the opportunity to be better photographers, which is extremely important. It is clear photography is a growing passion in the UK, and I am delighted to be working with Samsung who is making great, simple professional shots accessible to everyone.”