FirstStep launched on new homes at Wembley Central
Househunters struggling to raise the funds needed to buy their next home in the London area are being offered a helping hand with the launch of St. Modwen Homes’ equity loan scheme at its Wembley Central development in Wembley.
Named FirstStep, the scheme has been designed to rival the government’s FirstBuy initiative and will make it more affordable for house buyers to get onto and up the property ladder. Purchasers will own 100 per cent of their home for just 75 per cent of the price (made up of a 5 per cent deposit and 70 per cent mortgage) as St. Modwen Homes offers a loan of up to 25 per cent of the full purchase price.
Unlike the government’s initiative, FirstStep is not just available to first time buyers; it is also available to those looking to purchase their second home and downsizers. As long as the buyer intends to live in the property they will be considered for the scheme.
The scheme has already proved extremely popular at Wembley Central, with the development seeing visitors more than double since the scheme was launched earlier this month.
Under FirstStep a stylish one bedroom apartment can be purchased for just £149,999, making a saving of 25 per cent off the £199,999 list price.
Neil Simpson, residential sales and marketing director at St. Modwen Homes said: “Being able to purchase a home in London with a deposit of as little as £9,999 is a huge advantage in the current property market. The average deposit in London is more than five times this amount at nearly £60,000, to FirstStep really could make all the difference to those people looking for a new home.
“To see such an increase in visitors at Wembley Central is incredibly rewarding and shows that by listening to potential purchasers we are able to help more and more people get onto, or move up the property ladder. At St. Modwen Homes it is our belief that people should not be prevented from buying a new home and it is our responsibility, as developers, to help keep the property market moving by launching targeted incentives which could really help someone buy their dream home.”
St. Modwen Homes will be offering FirstStep on all the apartments remaining for sale at Wembley Central.
Neil continues: “For anybody looking for a new home in the area I would recommend coming to speak to the sales team at Wembley Central and taking a look around one of our stunning show apartments. As well as being fantastic value, the quality of finish on offer is exceptionally high and the experienced sales team will be able to explain exactly how FirstStep can work for you.”
Located at Central Square, just outside the Wembley Central tube station, the Wembley Central apartments have been designed to the highest specification. The one bedroom apartments have all been fitted with designer Nobilia kitchens, featuring handle-free high gloss nutmeg doors, alongside contemporary bathrooms and spacious living areas. Additionally, the modern balconies boast stunning views towards the new Wembley Stadium, Harrow on the Hill and Central London. Prices start from just £149,999 under the FirstStep scheme.
The Wembley Central marketing suite is situated in Ramsay House, Central Square. For more information, visit wembley-central.co.uk.
