Atlantis, The Palm innovates online strategy with new Treasure Hunt game
Atlantis, The Palm Dubai continues to lead the region in online innovation, with the launch of a unique interactive game, ‘Treasure Hunt’. Already proving successful with online users, the Treasure Hunt user journey comprises of 8 key steps, such as finding Atlantis, building the resort, collecting crystals in The Lost Chambers Aquarium and sliding down the iconic Leap of Faith in Aquaventure. Each game has been designed to be fun and competitive, as each stage unlocks a particular part of the Grand Prize. By completing all 8 steps of the game, the user is automatically entered into the Grand Prize Draw. The Prize is a 5-night stay for 8 people at Atlantis, The Palm in Dubai including flights, dining and resort activities. The game is an online digital platform built in collaboration with interactive agency Blue Beetle.
“The objective of the Treasure Hunt game is to engage a global online audience with the Atlantis brand,” commented Ravini Perera, Senior Vice President, Marketing, Atlantis, The Palm. “As the leading entertainment destination in the Middle East, the game had to capture the full range of experiences at the resort – from luxurious rooms, gourmet dining, to the marine adventures at Aquaventure Waterpark, The Lost Chambers Aquarium, and Dolphin Bay. We are seeing a great response from online users in its first few weeks, with player interest already exceeding our previous competitions” she added.
“We delivered a game that focused on a graphically rich interface portraying the myth of Atlantis and The Lost Chambers,” commented Mark Hirst, Owner of Blue Beetle, Dubai. “We have worked on bringing the Atlantis brand to life with some great interactive elements while focusing on technologies that will ensure users will be able to play the Treasure Hunt on all the major web browsers, tablets and smart phones. We really enjoy working with Atlantis”, commented Hirst. “They are innovative, and are willing to try new technologies and ideas that have not been done before in the region or on a global scale.”
Atlantis has led the hospitality market in the region with its innovative online marketing, social media and communications strategies. The resort has focused on providing multilingual website content, online booking services and cross platform solutions, as well as shown a flair for social media.
To experience the Atlantis Treasure Hunt, visit AtlantisDubaiTreasureHunt.com.