New Toyota RAV4 unveiled at LA Auto Show

Toyota is proud of the fact it created the compact SUV market with the launch of the original RAV4 back in 1994.
 
That pioneering three-door model – its name standing for Recreational Active Vehicle 4-wheel drive – was quite different from traditional 4x4s, being conceived as an “urban” all-wheel drive vehicle with a monocoque chassis rather than body-on-frame construction, and independent suspension. Power came from a relatively small 2.0-litre, transverse mounted petrol engine.
 
Toyota’s vision for a new kind of car proved a big success that other manufacturers were keen to follow. Today there are around 20 different models competing in the segment.
 
The three generations of RAV4 have amassed more than 4.5 million sales in more than 150 countries worldwide. European markets have accounted for more than 1.2 million of that total, with sales in the UK surpassing 155,000 units by the end of last year.
 
The fundamental design elements that have defined RAV4 down the years remain equally relevant for the new fourth generation model, but while it remains true to its heritage, it has evolved to meet changes in customer requirements and preferences, particularly the importance families place on space and versatility.
 
To strengthen its appeal in these respects, the new RAV4 builds on the core values of its predecessors, while introducing distinctive new styling, a premium quality interior, stronger and more rewarding dynamic performance and more fuel-efficient powertrains.