Bentley Barcelona: Strengthening presence in Spanish market

Bentley Motors, one of the most exclusive brands in automotive history, is confident that it will create a permanent market niche in the city of Barcelona. The company places its confidence in the Quadis Group to open a showroom in the northern section of the Catalonian capital. There, one will be able to find the most exclusive Bentley models.

The new sales outlet, the fourth in the Spanish market including the Canary Islands, will cover the northeast and east coast of Spain. Bentley Barcelona marks an important milestone in Bentley’s plans to expand its European market and reinforce its presence in the south of Europe.

Tradition and technology

Almost 90 years after its birth, Bentley continues to combine craftsmanship, classic design and modern-day technologies in its cars.

Over the last five years, Bentley has launched the brand new Continental range as well as the revised Arnage range of cars. The Bentley line up now includes in the Continental range: the two-door Continental GT, the four-door Continental Flying Spur and the convertible Continental GTC. The Arnage range includes the four-door Arnage, the convertible Azure and, most recently introduced, the two-door Brooklands coupe. Bentley customers can choose from a range of Bentleys all of which are unique in character and appeal.

In addition to the launch of new models, Bentley’s success in recent years can also be attributed to its handcrafted, exclusive. Bentley has preserved the essence of its 1919 origins whilst also incorporating modern day technologies.

Luxury is still concentrated in capital cities

Around 130 Bentley cars were sold in Spain last year. Resulting in a 10 per cent increase in sales within the last fiscal year. The residents of the autonomous community Catalonia are second to Madrid in their demand for luxury cars.

Bentley Barcelona’s Sales Director, José Velasco, confirms that “There is certainly a large number of city residents who identify themselves with the luxury lifestyle that Bentley represents. The craftsmen and women at the Crewe factory create impressive, beautifully designed cars which are not at all ostentatious.

Not only do the materials indicate the highest standards in quality, but also the services associated with the entire sales process distinguish Bentley and the Quardis Group from the rest of the market. From registration to customer’s delivery, Bentley Barcelona will provide the services of outstanding quality and excellence.

The Quadis Group is the market leader for car sales and repairs in Spain. Their philosophy is based upon offering high quality products and services that fulfil customers’ needs.

Bentley Barcelona in the America’s Cup.

To celebrate the inauguration of Bentley Barcelona, the dealer decided to sponsor the America’s Cup, which is held in the waters of Valencia, and providing the Mascalzone Latino Capitalia team with a fleet of Bentleys.

The Italian team will be using several Bentley models to get around during the event, one of which is the Continental GTC convertible.