Bentley arrives in Baku, Azerbaijan

By handing over a letter of intent to Emin Asgarov of Azerbaijan’s Pasha Holding, Michael Mayer, Regional Director for Europe and UK of Bentley Motors, signalled the imminent arrival of a Bentley dealership in Baku, Azerbaijan. Bentley Baku will soon become the latest dealership in the company’s worldwide network, proof of the growing appeal of the powerful, hand-crafted luxury cars made in Crewe, England.

Baku, the capital city of Azerbaijan, is both a UNESCO World Heritage Site and a thriving port on the Caspian Sea at the heart of Azerbaijan’s oil industry. The new Bentley Baku dealership will be operated by Pasha Holding with the official opening in Neftchilar Avenue, Port Baku scheduled for November 2009.

Welcoming Bentley’s partnership with Pasha Holding, Michael Mayer commented: “The appeal of the Bentley brand now extends far beyond the company’s traditional markets. The power, performance and luxury of our models, in particular the Continental family, attract a new breed of entrepreneurs in fast-developing economies such as Azerbaijan. We are fortunate to be working with Pasha Holding, whose broad-based network, financial strength and excellent understanding of the Bentley brand makes them ideal partners.”

Pasha Holding’s other business interests encompass pharmaceuticals, construction, travel, banking, insurance and restaurants.