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Jeep launches new Cherokee

1st August 2008 Print
Jeep Cherokee

Jeep has taken its off-road icon – the Cherokee – and given it a complete makeover inside and out for 2008.

The all-new Cherokee takes on the rugged design people associate with the original Cherokee but brings it completely up-to-date. A new suspension and steering system help make the Cherokee more refined on the road, while on the inside, the Cherokee moves more upmarket with a leather interior, heated front memory seats, climate control, electric windows and cruise control all as standard.

Nigel Land, Marketing Director of Chrysler UK Ltd, said: “Current Cherokee owners won’t recognise the interior of the new car when it gets launched this August – cargo and storage space have both increased and seat comfort has dramatically improved while the leather treatments to seats, handbrake and gear shifter, grab handles, door panels and centre console create a luxurious and refined feel.”

A segment exclusive feature is the optional Sky Slider™ full-open canvas roof. Two and a half times the size of a regular sunroof, this powered roof can be operated while driving and gives all passengers a unique open-air driving experience.

Jeep hasn’t forgotten about the Cherokee’s legendary 4wd ability. The new Selec-Trac II full-time four-wheel drive system is now standard across the range for the ultimate on and off-road driving experience.

Selec-Trac II is a permanent, active on-demand system that helps anticipate and prevent wheel slip before it occurs, making it ideal for road driving and towing. Cherokee models with an automatic gearbox will also feature the new Hill Descent Control system which offers even more downhill control in low-traction conditions.

Nigel Land added: “Chrysler, Jeep and Dodge managed to avoid the decline in new car registrations in the first half of 2008 and produce one of our best ever results in the UK. The overall market was down 1.6 per cent and we were up 2 per cent – and much of this was driven by the continued success of our 4x4 vehicles.

“Even with tough economic conditions, if you are buying a car then value, price, practicality and great looks are still as important as ever. Our marketing effort for Cherokee will focus on existing Jeep customers who want to update their 4x4 with an authentic modern Jeep with a host of improvements including better fuel economy.

“This mid-sized 4x4 has the right look, is the right size and is the right price for customers in the UK. This is a thoroughly modern family car and the value for money this Jeep offers cannot be ignored.”

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