New team at Alfa Romeo UK

Alfa Romeo UK has just announced a series of new appointments intended to take the brand forward as it revitalises its entire model range in the coming months.

Christopher Nicoll (37) has been appointed Managing Director Alfa Romeo UK. Christopher was previously Managing Director of Fiat Auto in Switzerland and Austria. Prior to joining the Fiat Group, he was at Land Rover in Germany and in Austria.

Nicholas Bernard (31) transfers to the UK organisation after joining Fiat Group in 2001, firstly on Alfa Romeo product development at the company’s headquarters in Turin, and more recently as Marketing Director with responsibility for Switzerland.

Christopher Nicoll and Nicholas Bernard will be working with Alfa Romeo UK Sales Director, Mario Di Maria, who joined the company in 2002.

Completing the new team announced today is Anna Angelini, appointed as PR Manager for the Alfa Romeo brand. She returns to the Fiat Group after a three year absence from the automotive industry where she was previously Corporate Communications Manager, Fiat UK.

Christopher Nicoll, Managing Director, comments: "I am delighted to be joining Alfa Romeo in the UK at such an exciting time for the brand. The Alfa 159 will be launched on 25 February, followed shortly by the Alfa Brera and Alfa Spider. We are confident that these exciting new products will re-establish the credentials of Alfa Romeo in the UK market."