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New Nationwide website designed around the needs of its customers

10th March 2014 Print

Nationwide Building Society has unveiled its new website, which is designed to be fully responsive and automatically re-size to the device it is being viewed on, including computers, tablets and smartphones. Watch the video to see the new site in action.
As well as being easier to view and use, whether at home or on the move, the new website has been designed to put the needs of customers front and centre, with a bigger and improved support and guides section, as well as ensuring that important areas such as the internet bank log-in and the “contact us” section are only one click away.
The new website has been created following extensive research amongst customers to find out what they wanted and how they use Nationwide’s services and products. The site is the latest step in Nationwide’s strategy to harness innovative technology to give customers more choice and flexibility in the way they manage their finances. This has included the implementation of a whole new banking platform, a brand new internet bank, the by Visa digital wallet and the Zapp mobile payments system, as well as a range of mortgage and homebuyer apps and the launch of one of the UK’s best rated mobile banking apps.
Chris Hulse, Head of E-Commerce and Digital Marketing, explains: “Nationwide was the first UK provider to launch an internet bank, so we have taken the same pioneering approach in developing this new website. For many years financial services websites have been largely online shop windows promoting the latest deal and rates, so we wanted to break that mould.
“For the new we went back to the drawing board to understand what our customers really want and to ensure it was quick and easy for them to find it, whether they are sitting at home or sitting on the bus. For some people this means managing their money simply or quickly answering customer service questions, for others it means using guides and tools to help them plan their finances, whether it is buying a house or planning a wedding.”
Nationwide will be adding more functionality to the website over the coming months to make a customer’s experience of visiting the site more helpful, such as automatically delivering relevant content for both new and existing customers. So a customer who regularly visits for banking will be offered guides designed to help them make more of their money, where as a visitor who often checks out the savings section of the website, for example, will be directed to information about the latest products and rates.
The new website was designed in-house by Nationwide using the Sitecore Content Management System, one of the world’s most advanced website and e-commerce platforms, along with leading digital and user experience agency, Heath Wallace.