Alfa Romeo puts priority in customer experience

Proof that Alfa Romeo’s UK strategy to transform its vehicle reliability and customer experience is coming together, has been clearly evident in the latest customer satisfaction reports from Auto Express magazine’s Driver Power 2008 surveys.

In a poll of some 32,000 drivers, feedback from Alfa Romeo owners helped the Italian sporting marque jump 11 places in Britain’s carmakers’ ranking – with a massive 96% of owners saying they’d buy another Alfa Romeo.

At the same time, the positive dealer experience recorded by Alfa Romeo owners in the Auto Express survey saw the Italian sporting car manufacturer jump the highest number of places in this year’s survey.

Managing Director of Alfa Romeo UK, Christopher Nicoll, says: “We have made a bold commitment to dramatically improve the driving and dealer experience for our customers. Many elements of the plan are already in place and it’s clear that they are having a positive impact on our customers. We are working to continue this upward trend. It’s what our customers deserve.”

These improvements have also had a positive impact on UK sales in 2008, with a significant surge in new car registrations. Up by 19% in the first quarter of 2008, Alfa Romeo continues to build on last year’s 40% rise in sales.