Shakira and Seat – in partnership for charity

Shakira, one of the most globally successful pop stars of today, and winner of several worldwide awards – Grammy, Latin Grammy, MTV, European MTV, Latin MTV Billboard, American Music Awards, and Echos – has chosen SEAT, the Spanish automotive brand, as the main sponsor of her 2007 Shakira Oral Fixation European Tour. The three-month long tour will start on 25th January in Hamburg, Germany, travelling through more than 10 European countries.

SEAT and Shakira’s partnership connects the Spanish brand with one of the most successful performers in the world, whose tour has already won several accolades, including ‘Most successful tour ever in South America’, ‘Best tour in Spain’, ‘Fastest selling tour ever’ and ‘Most rewarded event in the USA’.

With this agreement, SEAT and Shakira go beyond common sponsorship: both partners have agreed to a personal and strategic relationship, building on the strong similarities between the two parties. Shakira proudly becomes Ambassador to SEAT, Europe’s youngest and liveliest brand; and SEAT links its brand pillars – Sporty, Lively and Design-Driven – with the most successful global pop star of today, whose profile and image fit perfectly with SEAT’s.

‘I am delighted to have SEAT as the main partner for my 2007 Oral Fixation European Tour,’ said Shakira. ‘To be associated with this dynamic brand with a true soul is a pleasure. Furthermore, SEAT’s support for my charity foundation will secure even more educational opportunities and nutritional resources for children in Latin America.

‘I am extremely pleased with the association between SEAT and Shakira,’ said Erich Schmitt, SEAT President. ‘It is an excellent opportunity to join efforts to promote our common values. I am also looking forward to working with Shakira’s charity programme.’

SEAT will work closely with Shakira’s ‘Pies Descalzos Foundation’, supporting the artist’s involvement in her special charity for children displaced and disenfranchised by conflicts in Latin America.

For more on the ‘Pies Descalzos Foundation’, visit fundacionpiesdescalzos.com.