Record half-year sales result for Seat UK

Not content with a record market share in 2006, SEAT has just notched up its most successful half-year result to date, with a 1.41% share of the UK new car market. That equates to 17,839 cars registered up to the end of June – over 1,000 more than in the same period last year.

The volume puts SEAT ahead of other respected brands such as Kia, Hyundai, Volvo and Suzuki, in a stable market that has grown just 2.04% year-to-date.

SEAT, whose brand values are ‘Sporty, Design-driven and Lively’, has many market segments covered with its Ibiza, Leon, Altea, Altea XL, Toledo and Alhambra models. Their
combination of sporty driving dynamics, distinctive, fresh styling and a fun, youthful image is finding favour with increasing numbers of buyers – both private and fleet.

Both types of customers also appreciate the highly competitive whole life costs of SEAT’s product range, thanks to great residual values, low insurance groups and advanced engines that are capable of impressive fuel economy.

Peter Wyhinny, Director of SEAT UK, said: ‘This fantastic result is hugely encouraging. Increasing demand for our sporty and design-led range of cars is set to grow further as new products arrive, such as the Altea freetrack crossover vehicle in October.

‘And with a great range of very attractive offers available until the end of September, I expect that 2007 will see record numbers of new car buyers opting for a SEAT.’