Ann Summers turned on by sexy Seat models

Never mind the Sexy Green Car Show, SEAT is helping the UK’s largest lingerie & adult goods chain Ann Summers source cars and drive up sales by supplying stylish, sexy motors to its growing band of female Party Planners.

The hot-blooded Spanish machines are proving just the job for Ann Summers’ staff as they travel the country arranging fun-packed, adult-themed evenings for females only.

The Ann Summers fleet includes around 20 SEAT Ibiza and Leon models, alongside a range of vehicles from a variety of manufacturers. But, according to the firm’s Transport Manager Mick O’Neill, the sexy Latin lovelies are proving particularly popular.

He said: ‘The Party Planners love the SEAT Ibiza, it’s really doing the job for us and we’re very happy with the cars.’

Ann Summers’ staff begin by piloting luxuriously-equipped 1.4-litre Stylance Ibizas, while top-performing Party Planners get the chance to upgrade their cars to potent SEAT Leon 2.0-litre TDI Stylance models.

The deal has been brokered by Coventry-based Listers Group. The firm’s group fleet manager Richard Hollingworth said: ‘The opportunity to deal with Ann Summers has been ideal for us. SEAT’s range of cars is proving really popular with the Party Planners and we hope they will continue to select the brand in the future.’

SEAT UK Head of Business Sales Andy Webb said: ‘Ann Summers might raise a few eyebrows for some unenlightened people, but its Party Planners are part of a professional sales team which needs stylish, reliable, exciting transport just like anyone else and we are delighted to be included on the fleet list.

‘The popularity of the Ibiza, in particular, among Ann Summers’ Party Planners is a great sign ahead of the arrival of the all-new Ibiza five-door next month.’