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Capture everything with the Canon PowerShot SX520 HS and PowerShot SX400 IS

6th August 2014 Print
PowerShot SX520 HS

Canon has unveiled two new lightweight, superzoom, bridge cameras, ideal for capturing hidden details, both near and far – the PowerShot SX520 HS and PowerShot SX400 IS. Boasting 42x and 30x optical zooms, both models incorporate Canon’s leading optical expertise in stunning, highly compact bodies – ideal for capturing virtually any special occasion in the quality it deserves.

Zoom into every detail

Built to help you tackle any situation, the PowerShot SX520 HS’s 42x optical zoom lens is versatile enough to capture all subjects, from unmissable holidays to days out. With a 24mm wide-angle lens, it offers the flexibility to capture sweeping vistas, while an impressive 1008mm maximum focal length lets you zoom in on detail in the distance.

The PowerShot SX520 HS’s improved Zoom Framing Assist Auto mode automatically adjusts the zoom to maintain subjects at a pre-set size within the frame. The camera detects when a subject is close to moving out of the frame and automatically zooms out keeping the subject in frame. It also smoothly pulls back as a subject comes towards the camera to maintain their face at the same size. 

Packed into a compact, lightweight body, the PowerShot SX400 IS contains a powerful 30x optical zoom – perfect for those moments you don’t want to miss. The compact design is easy to carry wherever you go, with a large, comfortable grip that combines with a huge 24-720mm focal range to make it easier than ever to capture all the action. With both models you can instantly shoot fast-moving subjects – low-shutter lag, improved algorithms and ultra-fast AF means you’ll never miss an opportunity.

Designed to deliver

To help you push the boundaries of your photography and shoot in different situations, both cameras feature Canon’s optical Image Stabilizer with Intelligent IS technology – keeping images crisp and clear. Cleverly adapting to eight different scenes, Intelligent IS analyses your scene and automatically adjusts the stabilisation mode, ensuring you get sharp photos and steady movies that really do your memories justice. 

The PowerShot SX520 HS is powered by Canon’s acclaimed HS System, which combines a DIGIC 4+ processing engine with a high-sensitivity 16 megapixel, back-illuminated CMOS sensor – delivering sharp and detailed results, with realistic colours, even in low light. The PowerShot SX400 IS is perfect for shooting from sunrise to sunset, with a 16 megapixel CCD sensor and DIGIC 4+, giving stunning results, time after time. 

Explore your creativity  

The PowerShot SX520 HS makes discovering your inner creativity easy, with Creative Shot. If you choose, every time you press the shutter the camera can automatically apply any one of 46 special effects, each arranged into four categories. Creative Shot unleashes a new perspective on images, by simply creating five additional files when you shoot – each with a different creative effect. The PowerShot SX400 IS meanwhile features a range of Creative Filters, including Fisheye and Monochrome.  

Excellent ergonomic handling

Flexible and lightweight, both models are designed to make shooting easy and comfortable. The PowerShot SX520 HS and PowerShot SX400 IS feature a new style of handgrip, which has been redesigned following extensive research and functionality of existing EOS grips, to offer comfortable, DSLR-style ergonomics.

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PowerShot SX520 HS PowerShot SX400 IS