Coca-Cola grows in Russia with new models from Volvo Trucks
Coca-Cola in Russia has ordered almost 300 Volvo FL and Volvo FE distribution trucks from the Volvo Trucks in Russia. The order is the latest move in a long relationship between the two companies. In fact, after taking delivery of the new vehicles, Coca-Cola will have more than 1,000 Volvo trucks in its Russian fleet.The first Volvo truck was delivered to Coca-Cola in Russia in 1992 and the foremost argument for the American soft-drinks producer was the extensive Volvo service network. Indeed, Volvo still has the most widespread service network of all Western truck manufacturers operating on the Russian market today.
Coca-Cola has a large vehicle fleet in Russia, mostly consisting of distribution trucks in the 10-12 tonne segment, and it is in this sector that the company has decided to modernise its delivery fleet.
The new Volvo FL and Volvo FE were launched in June this year and are cleaner, quieter and safer than their predecessors - important parameters for distribution customers who are found primarily in urban centres. Both models meet the Euro 3 and Euro 4 environmental standards.
“This order confirms that we have a competitive strategy, offering modern trucks complemented with a competent and comprehensive service network. Now more than 90% of all trucks delivering Coca-Cola wear the Volvo badge”, says Lars Corneliusson, General Director of Volvo Trucks in Russia.
Deliveries of the new Volvo FL and Volvo FE trucks will begin during the first quarter of 2007.