RSS Feed

Related Articles

Related Categories

Monarch launches 30,000 seats at just £29.99

2nd January 2015 Print

Monarch has launched 2015 with low sale fares of just £29.99.  For travel between 8 January 2015 and 31 October 2015, there are 30,000 seats available in the New Year campaign – ‘Sun, Ski & City’ - designed to showcase the most popular destinations and Monarch’s redesigned network  featuring more frequent flights and more sociable flight times.  

The network review which was conducted as part of the airline’s restructure in late 2014 has increased frequencies to destinations in the Canaries and the Mediterranean providing customers with a better service and allowing for short, mid or longer holidays.  Perfect for family holidays, romantic getaways or a break with friends, Monarch specialises in services to winter sun, ski, beach, and city holiday destinations.

Monarch’s New Year kicks off with some fabulous deals to great destinations and will feature new advertising creative across online, print press, radio. It extends across the airline’s social media in a revamped ‘mosaic campaign’ which showcases the airline, service and range of sun, ski & city destinations in an eye catching, colourful creative.  Monarch’s service is underpinned by its customers’ feedback through the online review engine, Feefo.  The first and only European airline to implement this service, Feefo has clocked up feedback from over 100,000 Monarch customers who rate the airline on everything from booking process, service and on board experience, achieving an average 92% excellent or good score.

Ian Chambers, Head of Digital and Marketing said: “We are really proud of this campaign and to be able to offer such low fares for 2015 flights.  Our customers traditionally like to book as far ahead as possible to get the best fares at this time of year and there’s no better way to give yourself something to look forward to in the New Year than by booking a holiday.

"The creative has been developed to reflect our pride in the heritage of the airline, and features not only the great range of destinations our customers love, but the fabulous service for which we are so well known.  We hope that 2015 will bring the return of the family holiday thanks to the abolishment of the Airport Departure Tax (APD) for children under 12, alongside the increasingly popular short breaks taken by couples and young adults alike. We look forward to welcoming new customers onto and on board to experience the warmth and kindness Monarch cabin crew are known for.”

Powered by customers uploading their own holiday photos others can be inspired to book a similar break via a shoppable content hub.  also invites customers to submit photos for a chance to win a holiday in Lanzarote for a family of four with #WinWithMonarch.