New Van Centre websites for Volkswagen Commercial Vehicles

All Volkswagen Van Centre websites have undergone a complete redesign and update to incorporate new technology and provide lots more information, as well as to introduce elements of the dramatic, new ‘Let’s Go To Work’ style from Volkswagen Commercial Vehicles.

A key feature of the new website design is that every Van Centre in Volkswagen’s unique, nationwide network has the versatility to customise it with its own local information, such as new and used stock lists.

In addition, rather than just providing their own local contact details and directions, the new Van Centre websites are much more informative with all the details previously only available on the main Volkswagen Commercial Vehicles website, such as product, aftersales and service information.

The websites can be seen by using the search facility for a local Van Centre on the Volkswagen Commercial Vehicles website: volkswagen-vans.co.uk.

Hugh Fletcher, Prospect Marketing Manager of Volkswagen Commercial Vehicles, who was responsible for this project, said: “We prioritised the redesign of the Van Centre websites in response to a tremendous increase in the number of customers seeking information on-line.

This is part of a wider strategy to increase Volkswagen Commercial Vehicles focus on on-line communications, including local marketing initiatives to drive more visitors to the individual Van Centre websites, and to view the websites not as information portals alone, but as virtual Van Centres.” he continued.