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How tablet kiosks could improve your business

24th January 2016 Print
Kiosk

Businesses must innovate and improve or run the risk of being left behind, particularly in this fast-paced world led by technology. To avoid falling behind your competitors, regardless of your sector, it might be time for your organisation to consider investing in kiosks as a new way for your audience to access everything your business has to offer.

There are a range of interactive kiosks on the market, from free standing to wall-mounted, so it’s worth getting in touch with a reputable manufacturer to explore your options, both from a hardware and software perspective. However, for the purpose of this post we are going to explore the benefits and applications of tablet kiosks should you choose to get one. Here’s a guide to get you started: 

Branding The Enclosure

Unless you’re very trusting, you’ll want to erect some kind of enclosure for your tablet to keep it safe, secure and visible. How you design the enclosure is up to you but it’s advisable to put your own brand imagery on the exterior – it makes it much clearer that your customers should use the tablet housed within.

Customer Relations

Face to face customer relations aren’t exactly a thing of the past but the same level of customer service can now be achieved simply by using a tablet– some actually prefer it these days and this article explores how kiosks are changing customer behaviour. Consider your local supermarket – how many people do you see opting for the self- service option rather than approaching a staff member at a checkout?

Embracing the technology on offer provides a familiarity to the customer that face to face customer service can’t necessarily offer – it’s a double- edged sword but a fine balance can be struck in very little time.

Room Control

Tablet kiosks aren’t just for customers – they can also be programmed to carry out tasks for staff members to make use of to promote efficiency. Room control such as lighting, heating and access permissions can all be handled by a tablet kiosk for staff usage – it can be expensive to install but it gives total control from a remote location.

Payment Opportunities

Many tablets offer applications that are compatible with a number of payment options such as contactless, Apple Pay, PayPal and more traditional methods such as Chip & Pin and even cash in some instances.

Offering the facility to pay at a kiosk offers additional flexibility to your transaction processes that customers are virtually guaranteed to appreciate.

Upselling

Examples such as McDonalds and the Apple Store are perfect to show off the upselling opportunities tablet or touchscreen kiosks can offer your business. The kiosks allow the user to order their own food or access the service they require but throughout the process they will be offered additional products and services, for an extra fee, that persuade them into spending a little more at the kiosk.

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Kiosk