How to start your own plumbing business
Thinking of going solo in the trade?
Whether you’ve just finished a plumbing apprenticeship or you’ve been working with a larger firm for years, starting your own company could be key to a lucrative career.
Getting started is equally exciting and daunting. Before you pack up your tools in your current role, it’s worth learning the most essential steps involved in starting your own plumbing business. From planning and compliance to marketing strategies, here’s what you should think about.
1. A comprehensive business plan
Begin by outlining your business objectives in a clear, well-structured business plan. This should also detail your:
- Target market – would you like to work within the commercial or domestic market?
- Services – will you offer a broad selection of tasks or specialise in one niche with a more limited service?
- Marketing – will you build your business through word of mouth, or would you prefer to try modern marketing?
Don’t forget that anything included in your plan should also consider financial projections. Try to be ambitious but realistic at the same time: don’t go overboard on initial spending without the capital.
2. Legal compliance
Operating legally is vital, especially in such a safety-critical industry.
You’ll need to register your business with HMRC before you start serving clients. Beforehand, choosing an appropriate business structure will help you to forecast earnings and working patterns. For example, if you’re forming a partnership, you might be able to divide tasks.
You should also make sure that you’re qualified to carry out the work you advertise. If you’re planning on installing and maintaining central heating systems, then Gas Safe registration is mandatory.
3. Establish reputable relationships
Next, partnering with trustworthy suppliers will facilitate access to quality materials and timely deliveries. Check online reviews and try to visit in person before signing any contracts. You’ll want to be reassured that their service will be consistent and reliable.
Building strong relationships with suppliers can also lead to better pricing, bulk deals and priority service over time. This can be incredibly beneficial when you incredibly beneficial when you order radiators and other heating components, which can be costly if purchased one-off.
4. Implement effective marketing
Don’t underestimate the value and importance of a strong marketing strategy. Whichever approach you take, it’s worth committing thoroughly.
For example, if you’re investing in SEO and an online presence, don’t cut any corners. You’ll want to ensure the best possible content, paid advertisements and meta information for your website.
Similarly, if you’d rather advertise in person, you should attend conferences and trade shows to get your name heard. We recommend choosing both online and offline tactics once you’ve refined your brand identity.
5. Build a reputation
Finally, don’t forget to ask your clients for feedback!
If you receive negative feedback, it’s very important to act quickly and considerately. Always try to put things right for your clients.
Your business won’t grow as quickly if people can’t recommend you and your work. Once you’ve finished a job, you could ask your clients to write online reviews or take a business card to share with their neighbours. Every effort helps, so don’t be shy.