Alliance & Leicester's £100 online switching incentive ends soon

Current account customers are being urged to go online within the next 7 days and take advantage of Alliance & Leicester's £100 incentive by switching to its Premier Current Account before the offer ends on 29 September 2008.

This offer comes as Alliance & Leicester's research reveals that switching inertia is still rife in the UK. The time that people spend banking with the same provider often stretches over a lifetime, with 58% of people admitting they have never switched current accounts. In fact, 17% of current account holders have held their current account with the same provider for over 30 years.

Andy Muddimer, Current Account Manager at Alliance & Leicester said: "The current account market has become really quite competitive over the last few years, so those who have not taken a close look at their account, or are simply apathetic about getting value for money, are likely to be missing out on some very good deals that are available.

"This great deal is about to come to an end, so if you haven't switched accounts recently, now is a good time to do so, and pocket £100."

The £100 offer is one of a range of incentives to encourage people to break free from poor value banks and switch to a deal which offers better value.

In addition to the £100 reward for online switchers, other reasons to open a Premier Current Account include:

Free annual multi-trip European travel insurance
Free agreed overdraft for the first 12 months
‘Recommend a Friend' scheme
A linked PlusSaver account paying 4.50% AER
Hassle-free switching service to transfer your salary, direct debits and standing orders
Ten times the interest offered by most big-name banks

For further details on how customers can claim their £100 switching incentive by opening a Premier Account, or for details on its full range of current accounts and the latest offers, visit alliance-leicester.co.uk/current-accounts.