Alliance & Leicester offers £100 to switch current accounts

Alliance & Leicester is urging people to start the New Year with a financial boost, by offering £100 to those who switch to Alliance & Leicester from Monday 5 January 2009.

New customers switching to Alliance & Leicester's Premier or Premier 50 current accounts will receive a £100 boost and can apply online, by telephone or in a branch.

This is just one of a range of incentives Alliance & Leicester offers to encourage people to break free from poor value bank accounts, and switch to a deal which makes their money stretch further and suits all their banking needs.

Andy Muddimer, Current Account Manager at Alliance & Leicester said: "After what is likely to be an expensive Christmas for many people, the New Year is an ideal time for people to start sorting out their finances, and in particular to take a closer look at their current account.

"It is a concern that two thirds (67%) of banking customers have not switched current accounts in the last decade. Alliance & Leicester is providing a great reason to review your current account, and make your money stretch further."

Andy Muddimer continued: "This is a win-win for customers, they get a market-leading current account to make their money stretch further, and they also get to pocket £100 - not bad when money might be tight after Christmas."

In addition to the £100 reward for switchers, other reasons to open a Premier Current Account or Premier 50 Current Account include:

Premier

No monthly fee
Free annual multi-trip European travel insurance worth up to £60
0% interest and no usage fees on arranged overdrafts for the first 12 months
Hassle-free switching service to transfer your salary, Direct Debits and standing orders

Premier 50

Monthly fee of £10
Credit interest rate of 6.50% fixed for 1 year on balances up to £2,500
Annual multi-trip worldwide travel insurance
Health benefits, including access to up to two private out-patient consultations and up to £750 towards out-patient diagnostic testing per year as well as access to a 24/7 Health at Hand helpline, also available up to age 79
Premier 50 Identity Protection and Alert
0% interest and no usage fees on arranged overdrafts for the first 12 months
Joint account holders enjoy the same benefits per person for one £10 monthly fee.

For further details on how customers can claim their £100 switching incentive by opening a Premier or Premier 50 current account or for details on its full range of current accounts and the latest offers visit alliance-leicester.co.uk/currentaccounts