Switch to make your money stretch further this Spring

Spring is in the air, and Alliance & Leicester is encouraging British households to review their finances to ensure they have the best current account to maximise their cash and meet their specific banking needs.

Research by Alliance & Leicester Current Accounts reveals over two thirds of Britons (67 per cent) have not switched their main current account since 1999, and worryingly, six in ten Britons (61 per cent) state they have no plans to review their current accounts in the near future.

From 9th March, Alliance & Leicester is extending its offer of £100 cash to new customers opening either its Premier or Premier 50 current account over the Internet or telephone. Premier customers benefit from annual multi-trip European travel insurance as well as a 0 per cent overdraft for the first 12 months. For banking customers aged 50 and over, the Premier 50 account offers a market leading interest rate and a fee free overdraft for 12 months, as well as worldwide travel insurance and health benefits worth up to £1,000.

Andy Muddimer, Current Account Manager at Alliance & Leicester comments: "As we start to come out of the dark winter months, many people feel the need to put some aspects of their lives in order and have a good spring clean. This is the perfect time for people to reassess their finances to ensure they are taking advantage of the best deals on the market.

"With many people looking for ways to save money at the moment, the simple act of switching to a more competitive current account this Spring could really help your cash go further.

"People are feeling the pinch, and this offer provides a win-win for people. They get to pocket £100 for switching to Alliance & Leicester, and they get a better current account into the bargain."

Londoners are most apathetic when it comes to switching current accounts

Londoners are the most likely to remain with their current account provider the longest, making it the ‘sticking' capital of the UK, according to the research. One in five Londoners (20 per cent) admit they have stayed with their current account provider for over 30 years compared to just 8 per cent of those living in the North East.

Premier Switching Service

Alliance & Leicester offers a ‘Premier Switching Service' for customers switching to any of its four current accounts: Premier, Premier Direct, Premier 50 and Premier 21. The service takes the hassle out of transferring existing direct debits and standing orders from a customer's current bank.