Don’t be an April fool, review your finances and pocket £100

Alliance & Leicester is urging people to avoid being an April Fool and review their finances, with a view to getting a better deal on their current account, and pocket £100.

This call to action comes as research by Alliance & Leicester Current Accounts reveals over two thirds of Britons (67 per cent) have not switched their main current account in the last decade. Furthermore, one in seven (14 per cent) of Britons admit they have not switched current accounts in over 30 years - almost a financial lifetime.

Steve Gracey, spokesman for Alliance & Leicester Current Accounts explained: "Time is running out for those who want to take advantage of the £100 cash bonus for switching to Alliance & Leicester's Premier current account, which ends on Thursday 2nd April.

"Two thirds of people have not changed their current account since before the turn of the millennium, so it is now time to come out of the banking dark ages and switch to a much better deal that gives customers a £100 cash bonus, free travel insurance and a fee-free agreed overdraft for a year. But be quick as the offer is about to end, or those stuck with accounts giving poor value will end up with Easter egg on their face."

In addition to the £100 reward for switchers, other reasons to open a Premier Current Account include:

No monthly fee
Free annual multi-trip European travel insurance worth up to £60
0% interest and no usage fees on arranged overdrafts for the first 12 months
Hassle-free switching service to transfer your salary, Direct Debits and standing orders

For further details on how customers can claim their £100 switching incentive by opening a Premier current account or for details on its full range of current accounts and the latest offers visit alliance-leicester.co.uk/currentaccounts