Alliance & Leicester £100 switching offer ends soon

Current account customers are being urged to go online within the next 7 days and take advantage of Alliance & Leicester's £100 incentive by switching to its Premier Current Account or Premier 50 Current Account before the offer ends on 28 May 2009.

Research commissioned by Alliance & Leicester Current Accounts has revealed that worryingly almost two thirds of Britons (61 per cent) have no plans to review their current account in the next 12 months, meaning they could be missing out on moving to a more competitive deal.

The £100 incentive is just one of a range of benefits which Alliance & Leicester offers to encourage current account customers to break free from poor value banks and switch to a better all round deal.

Gillian Almond, Current Account Manager for Alliance & Leicester said: "Far too many British banking customers choose to remain with the same uncompetitive -current account for years and as a result are likely to be missing out on great interest rates as well as value benefits to suit their banking needs. It is vital that people are regularly reviewing their finances to ensure they are benefiting from a current account which offers a good all round deal.

"Our £100 incentive for new switchers to the Premier and Premier 50 current accounts is a great offer which is about to come to an end, so we would suggest those banking customers who haven't switched accounts recently, that now is the best time to do so - to get themselves a competitive current account, while also pocketing some extra cash."

In addition to the £100 reward for switchers, other reasons to open a Premier Current Account or Premier 50 Current Account include:

Premier Current Account

0% interest and fee free use of an agreed overdraft for the first 12 months

Free annual multi-trip European travel insurance worth up to £60 (upper age limit of 65 applies).

Hassle-free switching service to transfer your salary, Direct Debits and standing orders

No monthly fee

Premier 50 Current Account

Credit interest rate of 5.00% variable for 1 year on balances up to £2,500

Annual multi-trip worldwide travel insurance (upper age limit of 79 applies).

Health benefits, including access to up to two private out-patient consultations and up to £750 towards out-patient diagnostic testing per year as well as access to a 24/7 Health at Hand helpline, also available up to age 79

Premier 50 Identity Protection and Card Assist

0% interest and fee free usage of an agreed overdraft for the first 12 months

Joint account holders enjoy the same benefits per person for one £10 monthly fee.

For further details on how customers can claim their £100 switching incentive by opening a Premier or Premier 50 current account or for details on its full range of current accounts and the latest offers visit alliance-leicester.co.uk/currentaccounts