Alliance & Leicester offers new incentives to customers

Alliance & Leicester has a double dose of good news for its customers this month. Throughout April, Premier and Premier Direct customers can benefit from an increase in the popular Recommend a Friend offer from £25 to £50 – with both them and any friends they introduce receiving £50 per account.

And as a further bonus, the first 20,000 new and existing current account customers who register, and use the mobile banking service between 1 April and 30 June 2007 will receive £10 credited to their current account.

The mobile banking service gives customers secure access to their account information - wherever they are in the world. All customers’ details are protected by a personal pass-code and the information is automatically deleted from the phone’s memory - ensuring that if the handset is lost or stolen personal data is not compromised and remains secure.

Helen Palmer, Current Accounts Manager at Alliance & Leicester said: “Our Recommend a Friend incentive continues to be popular with customers – so we have decided to increase the offer to £50 throughout April. In addition, with our £10 incentive for newly registered mobile banking customers we hope to encourage people to keep a closer eye on their finances with a service that provides up-to-the-minute information and enables better management of their current account.”

Helen Palmer continues: “Our Premier and Premier Direct current accounts are recognised as being the best of breed, and these incentives provide an even greater incentive to switch to us.”

Recommend a Friend

Each time customers recommend an Alliance & Leicester Premier Direct Current Account or Premier Current Account to a friend or family member, they could both receive £50. The friend or family member needs to be 21 years old or over and be able to fund their Premier Direct or Premier Current Account with the £500 minimum monthly funding within 8 weeks of account opening.

Customers can get a copy of the £50 Recommend a Friend voucher online at alliance-leicester.co.uk/currentaccounts, by calling 08459 262626, or at any Alliance & Leicester store. When the friend’s account is opened, the completed voucher should be returned to FREEPOST MID21500, Customer Services, Alliance & Leicester Plc, PO Box 645, Liverpool L69 8YY.

Customers can register free for the new mobile banking service by:

Visiting the website alliance-leicester.monilink.co.uk and selecting ‘Register’, or
Texting A-L to 84447 to register via their mobile phone. Customers will receive a card activation number in the post a few days later to enable them to activate mobile banking on their handset.
The new service costs 20p for a balance inquiry or 25p for a mini statement displaying the last six transactions. Topping-up your mobile phone with credit is a free service.

Charges will be clearly shown on mobile operators’ phone bills. Overseas network surcharges may apply when used abroad. To check a handset’s setting or compatibility visit http://alliance-leicester.monilink.co.uk/

To find out more information on Alliance & Leicester’s award winning Premier and Premier Direct current accounts visit your local Alliance & Leicester store, call 0845 300 2887 or go to www.alliance-leicester.co.uk/currentaccounts