Co-operative Bank adds an extra hue of ‘Green’ to MySpace

The Co-operative Bank joined the wonderful world of ‘online social networking’ with the launch of its ‘green’ MySpace profile to celebrate the 15th Anniversary of its Ethical Policy.

MySpace, founded in 2003 and originally designed for unsigned bands to promote their music, has quickly become the world’s fastest growing networking website with approximately 80 million profiles at the last count.

The social site is currently the world's fifth most popular English-language website and has quickly become an arena for registered users to voice their opinions on a wide range of subjects - from what they had for breakfast to the global impact of climate change - with ‘ethical and environmental’ profiles and blogs becoming increasingly popular.

‘Green’ orientated profiles created by individual users like ‘Pimp my Plantpot’, ‘Tree Hugger’ and ‘Stop Global Warming’ give eco-minded people the opportunity to exchange information/hints/tips with their ‘friends’ via blogs, groups, voting and forums with top searches on MySpace regularly including the keywords ‘green, environmental and climate change’.

For every new ‘green’ friend added to its profile The Co-operative Bank will donate 20p to the Children’s Society. To become a ‘Co-operative Bank friend’ visit myspace.com/goodwithmoney and request to be added for the chance to make it into the bank’s ‘top friends’ list, whilst ensuring a donation to a good cause.

David Newman, Marketing Director at The Co-operative Bank said: ”MySpace is rapidly becoming a ‘green’ networking place and is helping to cultivate a new generation of environmentally conscious individuals eager to make a ‘tiny difference’ in whatever way they can.”

“The Co-operative Bank’s MySpace profile provides an online meeting place for eco-minded people, whilst the donation to the Children’s Society for new ‘green’ friends ensures that we continue our ethos of being ‘good with money’.”

The bank’s MySpace profile also features the ‘ecoinsurance’ and ‘Stand Up’ television adverts, a Climate Care CO2 calculator, a regular poll on topical environmental issues, plus downloadable Co-operative Bank screen savers and wallpaper.