Britannia - Building a Fairer Society

Britannia Building Society is launching a £5million brand awareness campaign in a bid to grow its membership and show the public that not all financial service providers have their best interests at heart!

Using the strapline – Building a Fairer Society – and a new national TV ad, the UK's second largest mutual hopes to show that by not being driven or constrained by shareholders, it is able to put customers first to ensure they get a fair deal. The TV ads will get their first prime-time airing on ITV1 at 9:30pm on Monday 27 August.

Neville Richardson, Britannia Group Chief Executive said: "Our research tell us that customers value integrity, transparency and a fair deal from their financial services provider. As a mutual Britannia Building Society ensures that members have a say in how their Society is managed.

As an advocate of fairness Britannia:

Returns a share of its profits to members every year¹
Always lets customers know individually every time a rate on their account changes
Doesn't give new customers better deals at the expense of existing ones
Pays interest from the date of receipt on cheque deposits
Only lends customers what they can afford – not offering six times income multiples on mortgages

Neville added, "The advertising campaign is designed to raise awareness of the Britannia name and put our brand on people's shopping lists. It's about being a financial provider where the customer knows exactly what they're getting. We have something unique to offer our customers when it comes to being honest and upfront - and now we are starting to shout about it."