Fool.co.uk: Code of practice for financial comparison websites

Saul Devine, Managing Director at Fool.co.uk, comments: “We welcome the transparency and greater impartiality that a voluntary code of practice for price comparison websites would bring.

“Consumers can only make informed financial choices if they are given unbiased information from trusted sources. As the price comparison market place becomes more competitive, this has become increasingly important.

“Where Fool.co.uk differs from others in this space is that first and foremost we are a publisher of independent editorial content rather than a retailer, and we have generated a very large community over the last ten years in the UK who give peer-to-peer guidance.

“The price comparison element of our website is only one part of managing your finances proactively. We like to think we join more of the dots than that.”