Confused.com: Code of practice for financial comparison websites

In response to the Resolution Foundation’s research into the implementation of a code of practice for financial comparison sites, Debra Williams, Managing Director of the UK’s leading insurance price comparison service Confused.com, said: “We support the Resolution Foundation’s belief that a level playing field needs to be created across financial price comparison sites.

“As the comparison market starts to mature, the development of a code of practice is entirely in line with its evolution. We would welcome regulation that ensures comparison sites are more transparent in their market coverage and commercial relationships. However, we would argue that this should not be a ‘voluntary code’ but rather a ‘compulsory code’ ensuring greater piece of mind for the consumer.

“It is for this reason that Confused.com has been working with the Association of British Insurers (ABI) to develop guidance for the insurance industry.

“Unlike other comparison sites Confused.com does not provide ‘Product of the Week’ or ‘Editors Choices’. Instead we focus on delivering the best priced premiums and their key features. Moreover, we are one of the few comparison sites to deliver guaranteed quotes and we’d encourage our competitors to follow suit.”