American Express: Findings from the Which? report

Chris Rolland, Head of American Express Insurance Services commented: "We welcome the findings from the Which? report; its totally right for consumers to be price driven but not to the expense of quality and cover that meets important needs for valuable insurance protection - this is the key issue."

You need to help ensure customers can find value and service to ensure real protection needs for quality cover are satisfied. It's not just price!"

"Price comparison sites can be misleading and encourage customers to be price led; this can result in a higher excess and people being caught short without cover when they need it most. Any consumer looking for the right deal would not go far wrong if they think about it in the following way... price + cover + reputation = peace of mind"