Alliance & Leicester International revamps website

Alliance & Leicester International Limited (ALIL), the Offshore Savings provider based on the Isle of Man, has today re-launched its market leading website and internet banking system to ensure it continues to offer the best service to, and access demanded by, today’s expatriate community.

The new look web-site, which went live today, has been modified following customer feedback. With ever increasing numbers of prospective ALIL customers now relying on the internet as the most effective medium for price comparisons, ALIL is keen to make sure its website reflects the needs of consumers.

Simon Ripton, Sales & Marketing Manager of Alliance & Leicester International Limited, commented: “With our customers turning to the internet as a first port of call to research and buy financial services products – it is imperative we have the best, most interactive ‘shop window’ in the expatriate marketplace. The new web-site is central to our e-business strategy aimed at providing a more effective on-line capability for our savings customers.”

Key features the new website will offer include:

Improved, more intuitive navigation so it is easier to find out about products.
Increased product comparison functionality.
Easier to browse, with more white space, less text and less need to scroll.

The site continues to allow prospective and existing customers to keep up to date with interest rates and to find out more about ALIL and the products and services it offers.

Ripton continues: “With such a large percentage of our customer base in far off places, the shift online and adoption of technology by expatriates to bank ‘anytime, anyplace’ is inevitable. We are confident the new site will prove popular, both with local customers and especially with those expats in different time zones to ourselves.”