PruHealth announces deals with Virgin Active, Cannons and LA Fitness

PruHealth, the innovative private health insurer, has announced three exclusive gym deals with Virgin Active, Cannons and LA Fitness to enable its members to stay fit and healthy with access to top quality gyms.

Deals exclusive to PruHealth
Gym coverage extended across the UK

The deals, which are exclusive for five years, will give PruHealth members nationwide access to almost a third of the total number of dedicated health and fitness clubs in the UK, and three out of the top six gym providers. LA Fitness, for example, PruHealth’s newest gym partner, brings an additional 88 clubs to the gym offering.

With gym membership projected to grow steadily over the next five years, PruHealth is keen to participate by encouraging more regular exercise amongst its members.

There is an obvious link between private medical insurers, like PruHealth, and gyms, as those who use gyms on a regular basis are more likely to be healthy individuals and less likely to claim. By engaging with PruHealth’s Vitality scheme, which rewards members for looking after their health and wellbeing, every visit to the gym enables members to accrue Vitality points, which in turn go towards a Vitality status.

Policyholders earn points for engaging in healthy activities and depending on how many points they earn - and whether they make any claims - PruHealth could give them 25, 50, 75 or even 100 per cent of the cost of their current year's cover off their renewal premium.

Dave Priestley, Director of Sales at PruHealth, said: “With more and more people opting for healthy lifestyles, of which exercise is a key part, these gym deals are designed to encourage that choice. Our customers have shown us that there is great demand for sophisticated offerings in gyms – people want access to the best equipment, they want to be able to swim when they go to the gym – but equally there is demand for good prices. Our aim is to marry the two by giving our members access to the highest quality gym providers for affordable prices.”